Отличная компания ! Много опыта для своего личного роста ! ЗП без задержек ! Штрафы есть но они обоснованные ! Крутая сетка о которой все все знают ! Люблю Бинхартс и благодарна всему руководству за школу и дисциплину !
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Маркетинговые исследования
Виды исследований: Опросы; Фокус-группы; Эксперименты, полевые исследования; Другое.Задачи в рамках исследования потребителей: Анализ потребительских трендов; Анализ обратной связи от клиентов; Составление портрета целевой аудитории; Другое.
Наружная реклама
Полиграфическая и сувенирная реклама
Виды продукции: Сувенирная продукция; Рекламная полиграфия; Печатные издания.
Реклама на местах продаж (POS)
Виды POS-материалов: Картонные POS-материалы (воблеры, плакаты и т. д.); Пластиковые POS-материалы (лайт-боксы, монетницы и т. д.); Электронные POS-материалы (аудио, видео, проекционные системы и т. д.).
Торговый маркетинг (трейд-маркетинг)
Организация мероприятий: B2C.
Контекстная, таргетированная, медийная реклама
Опыт работы с программатиком.Системы, рекламные кабинеты: Яндекс.Маркет; Другое.
Разработка маркетинговой стратегии и медиапланирование
Показатели медиапланирования, метрики: Целевой рейтинг (TRP, target rating point); Стоимость за клик (CPC, cost per click); Коэффициент конверсии (CR, conversion rate); Возврат инвестиций (ROI, return on investment).